Responsive websites have emerged as a significant issue in the online space. This is a concept that is simply defined as a website that can "flex" or respond to fit the device that the viewer is using. Increasingly this device is a smart phone. As smart phones continue to replace feature phones, and more importantly ourtsell desktop PCs
Roku. I wonder about the provenance of that word. I do not wonder about what Roku the company does.
Roku makes a neat little set top box and service .
Some call it OTT, short for "over the top" TV. An idea I like because it gives specialty
content owners and creators an option to get their content across the "final ten feet". In
short, Roku gives viewers a new means of accessing content that they want to watch, rather than what
the network thinks they should watch. Roku gives the content creators a means of getting their content on
televisions in living rooms. Television as commonly understood is a broadcast signal sent from a television
station and received over the air or over a cable by a TV set in someone's house. The content in that signal is
the end result of many people deciding what is fit for viewers to watch AND what is worthy of being supported
by advertising. This is crucial. The "show" has always been the means to draw viewers to watch the
Roku allows for content creators to load their content on a server and through the creators agreement with Roku, they then get that content "visible" via a Roku box that literally sits on top of the viewer's TV set. One end of the box is connected to the internet and the other end to the TV. The content comes from the creator via Roku. It DOES NOT COME FROM THE TV STATION. The TV statiions are left out of the decision about whether or not the content is good enough to support advertising. The viewers themselves are left to decide. Importantly, the creators then have to figure out how to monetize their content.
"How is this relevant?", you might ask. The answer would be that Quietwater Media is a Roku developer. We offer the service of setting up the Roku channel in order to make your content visible on the Million + set top boxes that Roku has in circulation.
Stay tuned for more info.
P.S. If you read this far, I Googled "Roku". Taken literally that word is the number six ("6") in the Japanese language. Although not confirmed by the founder, one Anthony Wood, Roku is also the sixth company in which he has been involved to some degree.
Here is an idea/company/service. Why? In part because it recognized opportunity and has made a business out of addressing someone else's pain point, to try and lessen the pain and in so doing, make a bit of money for themselves. I have always liked data visualization. I even made a first career out of it as an engineering consultant doing 3D numerical modeling of groundwater flow and contaminant transport. The first time around, the bandwidth and other aspects of the user experience just were not there. Fifteen years later maybe there is a bit more to work with as companies like Youreality go about their business. Some of which I hope to use as well.
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